Top 6 E-commerce Sites of Pakistan in 2019

- July 20, 2019

Pakistan is a large and rapidly growing market for e-commerce. Even though Pakistan is still a low-income country, Pakistanis are rapidly getting used to e-commerce, and they primarily use mobile devices to access the internet and shop online.

As the e commerce market flourishes, many global giants are eyeing to invest in the country’s e-commerce sector. Alibaba Group has secured a strong foothold in Pakistan by acquiring 100% Daraz Group. Rumors also have been circulating that the Seattle based online retail giant Amazon, is keen to enter the Pakistani e-commerce market.

1. Daraz.pk

Daraz is the national leader of e-commerce in Pakistan by great margin in first half of 2019. No other e commerce website of Pakistan has any competition by any means with daraz. Daraz provides immediate access to approx. 10 million products. One can find almost everything on daraz. Daraz has its own logistical company Daraz Express (DEX) for e commerce operations. After its acquisition by Alibaba Group in 2018, Daraz continued the premier's and its own legacy to cement its top position.

Website: daraz.pk

Estimated monthly traffic: 10.73 Million visits

Pages per visit: 7.67

2. ishopping.pk

Top 6 E-commerce Sites of Pakistan in 2019

ishopping founded in 2011 and has been struggling to make up a distinctive mark in e commerce industry since then, but somehow managed to improve its ranking from last years.

Website: ishopping.pk

Estimated monthly traffic: 863.05 K visits

Pages per visit: 3.12

3. Goto

Goto founded in 2016 is comparatively a newbie in Pakistani e commerce industry. However, strong marketing and promotions by Goto team has somehow attracted visitors to stay on site for just over three minutes which is double from last year's 90 seconds and view just 2.40 pages every time. Goto still needs to improve its website design in order to improve engagement.

Website: goto.com.pk

Estimated monthly traffic: 582.93 K visits

Pages per visit: 3.48

4. Yayvo

Yayvo started as a revamp of TCS Connect, an online shopping portal launched in 2012 but never been able to draw huge attention on regular basis. Yayvo saw a big spike of traffic in month of March 19 crossing monthly views over million mark (1.35 M), however the average monthly visit s are 436k. The site attracts visitors with 5.25 minutes of per view stay on the site.

Website: yayvo.com

Estimated monthly traffic: 436.53 K visits

Pages per visit: 6.99

5. ShopHive.com

Shophive was launched on 25th January 2006 and has remained on top of Pakistani e commerce industry, once the top visited online store in Pakistan. However, it lost its pace to the newcomers in industry with stronger marketing tactics. Shophive has not succeeded to make its customer stay long in first half of 2019 as the average stay on is site is just 2 minutes.

Website: shophive.com

Estimated monthly traffic: 429.68 K visits

Pages per visit: 2.15

6. Symbios.pk

Symbios is an electronic gadgets and accessories dominant online store. Symbios don't have very huge traffic and dominance in Pakistani market due to a rather not very elegant and attractive structure and lack of proper marketing strategies.

In 2019 Symbios.pk has seen remarkable decline in traffic and the average stay at the website per visit also dropped 5 minutes and 46 seconds to just 1 minute and 10 seconds.

Website: symbios.pk

Estimated monthly traffic: 322.85 K visits

Pages per visit: 1.6

DATA SOURCE: SimilarWeb