How Important is SEO for your online business?

Some of you with website or online store probably have this conversation.

“Hey I have a website, online store with good content but it’s not ranking high on search engines.”

 And the first reaction somebody might have is 

“Wow why don’t you optimize your website for SEO?”

Somebody may know what SEO is some may not and the natural question would be “why does my website need SEO? What is SEO?”

Those who don’t know what SEO is, this will help you understand and realize all about SEO and important techniques of SEO.

 Why SEO?

It increases visibility on search engines.

SEO is a process that makes sure your presence in World Wide Web real estate.

SEO is the practice of getting traffic from organic search results on any search engine.

If your web page flashes relevant keywords and appealing content, then you always have the chance to improve your rankings and attract more money on your web page.

 You can use SEO techniques to enhance the visibility of your website on search engines. It will help you rank higher for relevant keywords. Search engines rank your websites on the basis of relevant keywords.

It helps to increase organic traffic to your website. A lot of people go to search engines on daily basis around the world to find information. We want to be found on search engines. So if you manage all the content on your website and all that content is able to be found on search engine that naturally makes people clicks and that’s what we want.

An optimized site helps you target audience find your website and increases brand awareness. it helps to convert a local business into global business. If we have a local business in a particular city or country but that doesn’t stop anyone around the world to find you. The idea behind is taking your business and elevate it to global brand.

Depending upon the key word search engines (like Google, bing, baidu, yahoo etc) rank websites based on what content they consider relevant to users. Once your visibility ranks on search engine results, you will get more visibility, which will also result in more traffic and ultimately more conversions.

What is keyword research?

Keyword research is one of the crucial step of SEO. it is the process to understand popular words and phrases used on search engines. keyword research should be done on bases of high search volume, high relevancy and less competition.  There are two types of keywords.

• Short tail Key words are usually more generic consisting of less than 3 words. These have high search volume and competition but less conversion rate. You can use short tail keywords if you are only trying to drive. 
• Long tail key words are very specific consisting of more than three words. Compared to short tail keywords these have relatively less competition and search volume but a higher conversion rate. If you are interested in conversions these keywords should be used.

Types of SEO

your business is small or big, you will surely require SEO for the maximization of your web page's or company’s profitability. the importance of SEO cannot be ignored when it comes to an E-commerce.